What do you think about the Apple new coffee table book? In our last blog we did a short, snappy and (hopefully) snigger inducing overview of Apple news and we touched upon the Apple coffee book. However, given the furore that has surrounded this book, we felt it rather deserved an entire blog. Especially as judging from the hundreds of comments on Twitter, Facebook et al clearly you, our readers give more than just a damn about this latest creation. One article by Curtis Silver at Forbes made his feelings very clear by stating, “Apple releases most narcissistic coffee table ever.”

What do you think about the Apple new coffee table book and price? Chronicling twenty years of Apple design, and eight long years in the making, it contains 450 products and is currently retailing at $299.00. However, for those who feel that spending close to $300 on a book, there is also the cheaper option coming in at $199, which is meant to be a more “affordable option.”

Of course, even J.K Rowling doesn’t charge these sorts of prices. But, then again Rowling’s wizarding world wasn’t printed on “specially milled, custom-dyed paper with gilded matte silver edges, using eight colour separations and low-ghost ink”. Printed and bound in China the clever folk at Apple even developed their own custom fonts and inks. And if this price tag is somewhat above your pay grade you could always take a look at the Reddit user “leavingforgood” who has rather helpfully added all the images in a gallery called, “Designed by Apple in California.”

Not only that, but the book is meant to serve as something of a collector’s item, already in limited supply according to one Apple store worker in New York, the store only received eight of each book. In fact, only a few chosen stores are even stocking the book – they are quite possibly not coming to a store near you.

Entitled (somewhat originally) “Designed by Apple in California” it showcases products ranging from the 1998 iMac to the Apple pencil released last year. It also details the techniques and materials used by Apple’s in-house design team. Some of the pages include images that demonstrate how an iPhone shell is drilled out whilst another shows how Apple tests the iPhone to test its durability.

According to Jony Ives the book is meant to be a “gentle gathering” a phrase that has confused more than a few people who question what on earth a gentle gathering is meant to be. It sounds like the geeks at Apple have fallen foul of that notoriously unreliable tool Google Translate. Now tell me What do you think about the Apple new coffee table book?

What are your thoughts on the latest Apple book – we would love to hear your feedback. Please feel free to drop one of our friendly advisors a line on sales@macrentalcompany.co.uk or give us a call on 0207 293 0447.

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