Apple is leading the way for technology for multiple decades now Charger-less iPhone Boxes. Ever since the company launch, making new products has become an annual ritual for Apple. That is to say; Apple has come a long way in its product variety. For instance, they were only making iPhones, but now, they are manufacturing smartwatches, rings, and much more.

Above all, Apple has an extremely satisfied and loyal consumer base. In contrast, we don’t think Apple has been able to hold this consumer base with their “wrong” decisions. For instance, they are creating highly expensive products with little to no innovation in features. So, Apple is clearly on the edge of risking their entire consumer base, yet isn’t able to see it.

Game Of Right & Wrong

In other words, Apple is making some wrong strategies. Recently, Apple released the statement that the new iPhone 12 box will not have accessories. Be it the headphones or charger; Apple has top-notch quality certainly. In contrast, these accessories aren’t going to be in the box. In the same vein, Apple is conducting surveys in Brazil regarding USB power adapters.

These USB power adapters came in the iPhone box. So, this research will answer the ubiquitous concerns regarding the accessor. Most importantly, it asks the prime role of these power adapters in the life of users. Previously, the survey was visible to Brazilian users in Portuguese. However, the questionnaire is now available in English as well.

To sum up, Apple regularly designs these surveys for market research purposes. Previously, the surveys revolved around products rather than accessories. In addition, Ming-Chi Kuo has said that Apple isn’t going to add the power adapters in the iPhone box and will sell them separately. Most importantly, there are chances that Apple is working for completely wireless charging, thus the elimination of power adapters.

Apple’s Surveys

So, multiple people have come across this survey by Apple. According to the news, Apple is asking people the purpose for which they usually use Apple accessories. In the same vein, the options include;

• Recycled it
• Gave it to family members or friends
• Misplaced or replaced it
• Using it at home
• Using outside the home
• Not working well

One similar survey was conducted for the headphone jack removal for MacBook Pro. However, the jack was eliminated from the iPhone. So, there is uncertainty if Apple will step shipping the charger and adapter. In contrast, there is a notion that Apple might offer a 20W charger with iPhone 12. To sum it up, there are multiple rumors, and no one knows anything for sure.

The Reason of This Move

Above all, the critics say that it’s Apple’s way of selling more accessories. For instance, iPhone 12 is rolling out soon, but it might not have the charger, headphones, or adapter. In addition, some critics say that Apple wants to offer iPhone 12 will the same price as the iPhone 11. In the same vein, it will help Apple gain higher profit margins.

Even more, there are chances that the electronics footprint will reduce, thus a positive environmental impact. Consequently, by not adding these accessories in the box, Apple will save around £40, since this is the selling price.

Is The European Bill Has To Do Something With This?

To clarify, the European Parliament called for the standard chargers that must work on all phones and tablets. Consequently, it will help ease the consumer’s lives and promising better environmental conditions. That is to say, because old chargers were consuming 51,000 tons of electronic waste. In contrast, Apple thinks that a universal charger will increase electronic waste and inconvenience.

The Charging Dilemma

Contrary to the Android handsets and their USB-C ports, Apple uses the lightning ports. Back in 2016, Apple cut off the headphone jack. However, people were using the wire EarPods of the iPhone box. These EarPods would connect to the iPhone through the lightning port. Similarly, there was a surge in the number of headphone purchases.

So, there are chances that Apple wants a similar impact by eliminating a charger and adapter from the box. That is to say; this is the win-win situation for Apple. On the other hand, consumers might need to loosen their pockets more. So, with the virtual WWDC 2020, people are pondering about what’s going to be in the iPhone 12 box (or not!)

Even more, Apple has been providing the 5W adapter lately (which is good for nothing). This is because it literally takes hours to provide satisfactory charging. After that, Kuo isn’t sure if this elimination is for the entire iPhone 12 model line or the regular ones.

The Bottom Line

So, these rumors are pretty upsetting. This is because whenever people are buying an electronic device, they need proper accessories for it to work. Subsequently, Apple has been swirling this notion around with a lower footprint, but the consumer base is furious for sure.