Be it the phone or laptops, tablets, or apps, Apple has to develop everything literally. Well, this time, the innovation is pretty different as Apple is planning the electric car. So, the first rumour was back in 2015 when Apple was potentially initiating the electric cars. Even more, there is confirmation from Steve Jobs about the car initiative.
Due to the statement, the focus was on the development and improvement of the iPhone, and the car initiative was put on hold. In contrast, last year, the Project Titan was in the limelight again. So, Project Titan reflects on the development of electric cars. Even more, Elon Musk, the CEO of Tesla, has confirmed the building of an electric car by Apple and named it the open secret.
In contrast, Elon Musk’s statement clears that Apple doesn’t intend to purchase Tesla. First of all, Apple does everything best. Likewise, they are hiring employees from Tesla, Mercedes, Fiat, and Ford for car designing. Above all, these car manufacturers don’t seem worrisome about this new competition and tend to like the idea.
Furthermore, there are over 600 members in the Project Titan. So, the project is continuing in Sunnyvale, California, as the Sixty Eight Research. Hence, the real estate properties around the area are under Apple’s name for ensuring private car manufacturing. Above all, the car is highly likely to release at the end of 2020 or the start of the year 2021.
Also, the project leader was Steve Zadesky, but with his resignation, the release date might be late. Now coming to the design, there aren’t many details, but multiple speculations are revolving around. Therefore, the car might be electric or autonomous; no one knows for sure.
First of all, Project Titan was huge, with hundreds of employees. In contrast, the project doesn’t seem successful with leadership problems, and organizational strives. So, for now, Apple is laying off the employees from Project Titan. Similarly, they are developing an autonomous driving system instead of a car. Consequently, the autonomous system will be implacable in multiple cars (for partner companies!)
Above all, there are multiple uncertainties in the project. It is most noteworthy that Apple focuses on technology and has a knack for it. So back in 2018, Tesla kind of confirmed the rolling out of the car project. Furthermore, the self-driving car might be on the way with an array of sensors.
First of all, this self-driving is an integration of sensors, cameras, radars, and LiDAR systems. So, the LiDAR implies the laser pulses for reading the road. Also, the pulses create a 3D map of the surroundings to offer support and guidance. This image will help interpret the surroundings for the suggestion. In contrast, Waymo car checks the pedestrian direction, and Google car check the hand signal to predict the movements.
So, Apple is highly likely to use their own LiDAR array. Rather than using the currently available LiDAR, Apple is in talks with suppliers to design a compact and affordable version. Similarly, Tesla is adamant on the camera setup car as they offer safety from snow and rain. Furthermore, the sign reading is efficient. Hence, Tesla is in favour of camera setup rather than LiDAR, as they consider it the doom.
First of all, Apple is always trying to integrate innovative features, and the array is one of them. So, the array is a collection of embedment and sensors, but nothing is seeable. Similarly, there are high chances that the car will imply an all-camera setup. Furthermore, there might be few LiDAR units in the corner cameras because we all know Apple and its tech.
Above all, the process is at acceleration because the test team is pretty huge. So, this portrays a clear image of how Apple is actively trailing down its car project. In contrast, there is no information about the technical specifications, leading to uncertainty in price. Furthermore, Apple doesn’t compromise on hardware, promising top-notch internal hardware. However, the display, camera, and body side might be less effective for cutting down the costs.
It’s needless to say that Apple sure knows how to bag people with appealing designs. So, for years, Apple has been selling the iPhone more as a phone with aesthetics. Similarly, the Apple car shall have an appealing outlook to make it a perfect accessory.
Furthermore, the overall design will be futuristic with clean lines and cutting-edge aesthetics. Hence, designing the self-driving or electric car will not be tedious for Apple. This is because Tesla has already come up with an intuitive design, and reverse engineering is a piece of cake for Apple.
As a result of the above debate, there are high hopes for Apple Car and the sooner release date. Hence, it’s pretty clear that Apple is working on something for sure. So, let’s get the fingers crossed because the car revolution might be on the way!
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