Apple was on the brink of bankruptcy in 1977 when Steve Jobs took over as CEO. As of today Apple is one of the Big Four of technology with a net worth of over a trillion US dollars. Some reasons behind the success of Apple will be discussed here.

The vision of Steve Jobs being the main reason behind apple’s success

Although Steve Jobs was one of the original founders of Apple, he was fired from the company few years after its incorporation. He became part of Apple again in the 90s and became the CEO soon enough.
Since the introduction of the first Macintosh, Apple has been a reaction of Steve Jobs’ vision and management. The vision of Steve Jobs was to make such simple-to-use yet different products which the makers themselves would like to use. Steve Jobs was in fact the biggest user of Apple products until he was alive. He used to test every device and product of Apple himself before putting it out there for the people.
The vision of Steve Jobs was the main driving force for Apple’s success. In the 1980s personal computers were being introduced but not given much thought by anyone. Steve Jobs in an interview back then said that Personal computers were going to change the world. He told the interviewer that in the coming ages computers will change the way how we live our lives.

No compromise on quality

One of the biggest reasons behind Apple’s massive success is that they have a strict policy on quality. It’s also their biggest competitive advantage that instead of increasing demand through decreasing prices and subsequently the quality, they use the best of everything.
They use genuine and exclusive hardware and software for their products. They also test their products a lot before introducing it in the market. In the latest iPhone X, apple used every part of manufacturing custom built.

Reinventing rather than inventing

Upon analysis of all the Apple products, it becomes evident that Apple has a strategy of taking an already introduced product and reinventing it. Apple did not invent smart phones. They took the general idea and came up with a better product; Reinvented it.
The Macintosh series replaced computers, as they were better, more efficient, and had better designs. Ipods replaced MP3 players for being better in functions, easier to use and attractive designs
This way Apple just gives a new feel, a new direction to products already available in the market.

Always staying ahead of the competition

One reason for Apple’s success is that they have always planned ahead of the present. They are working on new product now which will be launched in two years. This gives them a huge advantage over all their competitors.
Over the years, the margin of improvements in consecutive models of iPhones, Macs, iPads have decreased significantly. Apple is still ahead of their competition in sales and brand value. They have recently stepped foot in the video subscription service competition with the announcement of Apple TV plus. Along with this they have made a new gaming library by name of Apple arcade.

Customer service

Apple has outlets all over the globe and in whichever outlet you go, you will be met with extraordinary courtesy. The after-sales services of Apple are evidently better than all of their competitors.
If your iPhone or iPad or any other Apple device starts malfunctioning all you got to do is visit an Apple store. They most likely will replace your device with a new phone if it isn’t old.
Apple knows how to value its customers.

Security and Privacy

Apple puts a lot of effort and finances in making their devices as secure as possible. They use their own hardware and softwares for this purpose and test the product a thousand times before introducing it in the market.
Apple has strict policies for all the applications available on the app store for maximizing privacy of user date.
In the show by Apple in California last week, apple made many announcements. These announcements included the new Apple arcade, Apple TV plus and Apple Card.
One thing which was emphasized by Apple for all the products was that your data will not be seeable by anyone. Apple news and apple TV plus will make recommendations based on device intelligence but what you read will be kept private. Advertisers won’t be able to follow you.

The brand value and the success of Apple

Apple, as of today, is considered as the World’s most valuable brand, followed by Google. Over the years, due to efficient and quality products along with excellent customer services Apple has established itself as a superior brand. Now people buy their products not for the product itself but the value of the brand.

Diverse range of products

Over the past two decades Apple has introduced some of the most efficient, innovative and stylish looking products. The company that started from scratch, beginning in a garage, slowly grew into the most successful company of America.
The Apple II series of personal computers, the Macintosh, and then the much sought-after iPod, iPhone, iPad, and Apple Watch are Apple’s mainstream ones.
New releases of products, and even updates to its operating systems, inspire excitement among customers, developers, and the industry. The showmanship aspect of Apple announcements has waned slightly with the passing of Jobs. The interest in what Apple will revolutionize next continues to energize the company’s events. This is the reasons behind the success of Apple.

These were some of the Reasons behind the success of Apple over the past few decades.

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