Reason of apple killing its MacBook pro, Apple’s MacBook Pro was one of the most iconic products of its innovative product line. However, never really had a good enough reason to exist in the market. Despite being affordable, it was an underpowered device that forced Apple to remove it.
Introduced in 2015, it took Apple only four years to end the MacBook line of laptops such as MacBook Air, MacBook Pro, and many other models due to lack of an actual purpose.
Speaking of prices, there wasn’t much difference when compared to the MacBook Air, even though it consisted of a smaller screen and a lighter machine. Furthermore, the MacBook had many other limitations apart from the small screen size, such as; it consisted of only one USB-port, which meant the user had to connect to a hub and an external storage drive, both at the same time causing immense chaos.
The MacBook presented the users with lower-powered Intel Core processors that were only suitable for emailing your co-workers or taking notes in a class, but that was its limit. Moreover, the specs were disappointing; thus, the MacBook didn’t have a logical reason for existing apart from acting as a cheaper option for an undergraduate.
Additionally, the MacBook was relatively slower and offered users with fewer features along with having major keyboard issues, which forced Apple to change the materials that were used underneath the keys, but it could not fix the keyboard on the regular MacBook.
Both MacBook Pro and MacBook Air confused customers as they were faced with two laptops with not much difference and similar prices, thus not being able to decipher what Apple wanted them to buy and for what purpose. Thus, making it a senseless approach in developing the Mac line of laptops, which included Macbook pro.
According to an article in Forbes Magazine, it stated that after Cook became CEO of Apple, he was seen to have his major priority toward the iPhone rather than the MAC laptops. This meant that MAC laptop series and specifically Macbook Pro was a way of reinforcing the message we already knew about the iPhone. You could sync your iPhone with your Macbook Pro laptop, and so everything else is connected, and that makes the laptop useful. Therefore, the design or various trends of the iPhone questioned the reliability of MacbookPro. On the other hand, one of the major problems of the Macbook pro was that the entire focus was on making the laptop fragile and thinner and have it equipped with cloud applications so that it is connected with various iPhone machines.
The problem was that the Macbook Pro was no longer regarded as a pro but a dependent machine on the iOS product line. Apple did not think of making the Macbook series a separate one from the iPhone or iOS series. MacBook Pro laptop provided support to the already growing iPhone series, which was not needed. Most of the features that were provided to the customer through the Mac series laptops were readily available on the iPhone, and due to this, the Macbook Pro lost its charm and freshness in the market.
It was the year 2006 when Steve Jobs launched the powerful Macbook Pro for the world to see, and it highlighted where Apple wanted to go and see itself in the next five years. With its elite design, backlit keyboard, and four stronger than other laptops, this Pro was for coming of ages. However, things did not go as planned, and when Macbook Pro was initially designed to increase Apple’s portfolio, it became a means of supporting the iPhone product line without having a core existence of its own.
Ever since the Macbook Pro was launched, it has not widened the horizons imaginations of its customers like it usually does. The kind of touch bar that was talked about has not yet been focused on and created. It has been stated that the keyboard made in the Macbook Pro is one of Apple’s major design goof-ups ever. This is because whenever customers think of buying MacBook, one of the major reasons for buying is its dependable keyboard, and Macbook Pro’s keyboard is not only undependable but also the vision or perception one had for a standalone computer like Macbook Pro is no longer in the hands of Apple now.
All in all, the introduction of the MacBook and discontinuing it later shows that too many products can make life difficult for the customers thus, companies should help the customers decide what exactly they want by removing options that may complicate the process.
Therefore, to simplify the product line, Apple removed the MacBook models, making it easier for consumers to choose between products.
Interestingly, the MacBook wasn’t a bad product; it was generally purposeless. Mac Rental Company helps you test Mac books have the best battery life? and other products to get a taste of the most premium technological masterpieces. You can rent a mac MacBook pro hire in London, MacBook Pro and iMac retina rentals in London. We also have one of the largest ranges of leading IT and audiovisual equipment available for short- and long-term hire.
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