Apple’s special event “It’s showtime” was held yesterday, 25^th of march, in California. The event didn’t include any hardware update and focused on new subscription services. The News plus, Apple TV channels, a gaming arcade and a new credit card service made up the highlights of Apple event 2019

Apple News plus

The first major announcement by Apple was the new News subscription service. This all-new service will give life to about 300 magazines. Apple news Plus also includes some of the most premium digital subscriptions like The Skimm. Apple News Plus will recommend you articles of your choice by using on-device intelligence.

Apple also enhanced privacy, the device itself won’t know what you are reading. So, advertisers won’t be able to track your readings. You won’t see any ads based on your reading history.

Subscription charges are $9.99 per month. First month is free.

Apple Card

Apple has stepped into the credit card scene with their very own “Apple card”.

You won’t have to follow the traditional method of waiting for days to get your Apple card. All you do is sign up on your iPhone. When it is approved, the card is digitally stored on the Wallet app. The Apple card can be used worldwide wherever apple Pay is accepted. Apple card is always with you, in your wallet app. The wallet app will provide you with details of your spending, owing and due date. You can keep track of your spending in categories like food, shopping.

You will get 2% daily cash for purchases made through Apple Card. And 3% daily cash for purchases made directly from Apple.

The application method is simple and they will not charge anything for the card. It will have lower interest rates and clear reward programs.

Apple Arcade

Apple company claims that our all new arcade to be the World’s first game subscription service for Mobile, desktop and living room. Apple arcade will include 100+ New and exclusive games with this subscription. You will be able to play games across iPhone, iPad, Mac and Apple TV.

The streaming will be single. You can pick up where you left in the game even if you switch devices. And unlike other streaming services, every game will be playable offline.

Apple arcade will be available by this fall in over 100 countries across the World.

Apple TV

There has been an update to Apple TV. The new update will focus on channels like HBO, PBS. You will not have to deal with any third-party app. You will be able to roll through any channels while staying in the apple TV app.

The app will be using machine learning to provide better suggestions. Lets discuss more highlights of Apple event 2019.

Apple TV plus as the major highlight

Apple TV plus is an ad-free subscription service with exclusive Apple original movies and shows. It will be available online as well as offline. Everything is downloadable in the Apple TV Plus.

Apple TV plus will allow about 1.5 billion Apple users to stream television shows and movies. Apple TV plus will include Apple’s original TV shows and movies as well as stuff from other creators.

According to Apple, they have partnered with the most accomplished storytellers with the most exciting voices to together make up the most successful streaming house.

Apple has worked with many Hollywood celebrities; Actors, directors. The celebrities who will be part of Apple TV plus include: Jessie Nelson, Ryan White, Justin Lin, Aaron Paul, Ron Howard, Brian Grazer, Jon M. Chi, Snoop Dog, Brian Grazer, Ewan McGregor, Bill Murray, Spike Lee, Seth Gordon, and many more.

Apple TV plus will include everything from documentaries to drama, kids to comedy, adventure to fiction.

We didn’t get any trailer or teaser as to what these shows and movies will be like.

According to the verge there will a documentary about immigrant life in America. Other than this, there will be a science fiction original about a world where no one can see anything. Oprah may have documentaries highlighting workplace harassment and mental health.

Apple TV plus will come out in this fall. We are looking forward to streaming through Apple TV plus this fall. It will be interesting to see what impact Apple TV has on Netflix and Amazon. Also, how these TV giants deal with this situation.

Major Highlight of Apple event 2019: Emphasis on privacy

We noticed throughout the event on how Apple has put heavy emphasis on privacy. They have updated the New Plus such that it will make recommendations using device intelligence but won’t let advertisers track you. No one will know what you have been reading.

This also stands from gaming arcade, Apple Card and Apple TV. Privacy of their consumers remains as one of the top priorities for apple.

No one will know about your spending, reading and other things besides you.

Apple focusing on services segment to make up for hardware sales going down?

In the event held on 25^th march,2019 Apple made announcements about different services, but did not include any hardware update or announcement. The services Apple provides includes the App store, iCloud and Apple music. New additions made to this sector by apple include the gaming arcade, Apple TV plus, Apple News Plus.

In the Fiscal year 2018, Apple’s revenue from the services sector grew at a handsome 24 percent to $37 billion.

With its new pushes, Apple seems to have plans to enter the services sector more deeply. Apple has entered the media field of online streaming. It is a competitive segment with giants like Netflix and Amazon with a strong hold over the industry.

Also, the gaming arcade announced by Apple seems like something that would turn quite profitable for the company.

These were the major highlights of Apple event 2019.

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