Congratulations! Apple gets a new partner Most of us think of Apple strictly as a consumer tool whose businesses target Shoreditch folk who are based in the creative industry. However, MacBooks and iPhones can be found outside of this specific enclave in East London through clients not only across the city, but up and down the country too. Apple already has pre-existing partnerships with some pretty big names like IBM, SAP and Cisco.

However, they have just released some rather exciting news that they are set to partner with Accenture to help businesses make the most of apps. This is pretty big news for the consulting firm who will be offered up some of the fantastic Apple staff including designers, programmers and data scientists to help their clients gain a better understanding of iOS. Starting in San Francisco (where Apple’s headquarters are based), the plan is to roll this out over the 30 other Accenture studios located around the world. The plan is to help customers build advanced digital projects on iOS devices and the two organisations should be able to work rather beautifully together, with Apple bringing that all important tech-savvy mindset and Accenture offering up their business know-how.

Not only that, but this new initiative should really help to serve organisations because whilst there are now more in-house iOS programmers and development projects, companies are still struggling to harness the power of iOS to build digital tools that will utterly transform their organisations – which is, quite frankly, just a crying shame.

The focus here is really on building brand spanking new apps to help companies “dig into enterprise data and find new workflows that they have never considered before.” This is somewhat similar to what Apple have already been doing with IBM – the one key difference being that this time Apple will have a seat at the table, offering up their unique insight to help companies more effectively problem solve.

This partnership really does have rather grand ambitions – with rumours suggesting that Accenture hope to tap into the hottest trend, the Internet of Things, where they could create iOS applications that allow for the managing of complex machines from an iPad or iPhone. Not only that, but they also hope to build augmented reality applications – not too shabby at all.

What do you think about this brand new initiative? Are you part of the corporate sector and use a MacBook or iPhone at work. We would love to hear from you. Feel free to drop the Mac Rental Company team a line on sales@macrentalcompany.co.uk or give us a call on 0207 293 0447 if you would like to discuss the hire of any MacBook Pros, Macbook Pro Retina, iMacs and iMac Retinas. We offer a fantastic delivery service with same day one-hour delivery in London and same day delivery in the UK, delivered to your door at a time that works for you. We also have in-house engineers who are able to repair any Apple products that very same day.