Apple’s special event part 2: Last week we discussed two of the products released at the Apple special event – the iPhone X and the iPhone 8. However, that wasn’t the only news from last week’s exciting event. We simply couldn’t fit all the juicy information onto just one blog, .so this week we are going to review the best of the rest. The other products that Apple released…

Apple Watch Series 3

The hotly anticipated Apple Watch 3 didn’t fail to disappoint. Coming with cellular connectivity, which means you won’t need to have your phone nearby to make phone calls, get directions or stream music, it really is a huge move forward for this piece of technology. It also boasts a far faster dual-core processor and barometric altimeter, which for those of you don’t know (neither did we) measure the altitude of an object above a fixed level. Starting at $329, for those who want cellular support – the watch will cost $399.

Apple TV 4K

Apple has upgraded its TV streaming device with support for ultra high-res 4K video as well as HDR – which is a visual tool that hugely increases the screen’s contrast and colours. In related news, Apple says it’s brining 4K movies to iTunes at the same price it charges for high-definition movies and people who bought HD movies will be automatically upgraded to the 4K versions. As if that wasn’t enough, Apple is also working with companies like Netflix (who you may possibly have heard of) to make Netflix and chill even better with their 4K video content. Good news all round.

iOS 11

Available to download from September 19th 2017, the latest update will come jam-packed with new features with the hope of speeding up iPhones and iPads. This includes support for augmented reality apps and a new and improved Siri (who will sound far more human-like, translate some languages and has a far improved contextual awareness). There will also be an optional “do not disturb” function that automatically replies to texts whilst you are driving.

Apple stores

Let’s be honest, a day spent in the Apple store is every geek’s idea of nirvana. But, Apple is hoping to take this one step further – soon Apple stores will not just sell products, but dreams. It would seem Apple want to create communities by offering free social spaces, classes and meet-ups with Chicago and New York set to pilot this idea.

What do you think about the new Apple products? Are you going to buy one? We would love to hear from you. Feel free to drop the Mac Rental Company team a line on sales@macrentalcompany.co.uk or give us a call on 0207 293 0447 if you would like to discuss the hire of any MacBook Pros, Macbook Pro Retina, iMacs and iMac Retinas. We offer a fantastic delivery service with same day one-hour delivery in London and same day delivery in the UK, delivered to your door at a time that works for you. We also have in-house engineers who are able to repair any Apple products that very same day.