When it comes to Apple vs Other Tech Companies:
Whenever I think about bestselling companies, first one which runs across my mind is company “Apple” with worth over $900 Billion. Then the question arises in my mind that; what is the reason; Apple is so much loved even it’s not the perfect company of the world; Microsoft is there, HP is there, Google is there, Dell and IBM are there but why Apple. So, I started research on this fact; why so many people prefer Apple over other successful companies and I came to realize that these are the reasons why Apple beats all other companies when it comes to getting love.
One of the main reason why Apple is so much loved; is this that it doesn’t care about its competitors. Apple from the beginning remain unique and different as its motto (Think Different) shows it. Founder of Apple Steve Jobs always compelled his employers to make different and unique products that never came to market before.
When it comes to selling a product companies uses the strategies; like how they have made their products, how much effort, material and expertise they have put in their products. How is their product has the efficiency to beat the other products that are in the market. But one Apple sells their products that use the strategy of believing and trust. They start selling the products by spilling out the believes that they have in their products. As Simon Sinek put it so well in a 2009 TED Talk:
“People don’t buy what you do, they buy why you do it.”
Apple has recently launched Mac Book pro and it is one of the best products the Apple has provided to its customers till yet. It is the same as the previous one, same usage, same feeling but extra features and performances. People always love to stick with the products that are consistent, easy to use and user-friendly. Companies launch new products every day in the market but no one buys them quickly but whenever new Apple product comes to market, it sells out in week or two. This is because people already knew about the product as they have already used it. So, they don’t hesitate to buy new high-performance products.
In the love war of Apple vs Other Tech Companies. Apple knows its value. So, whenever they launch a product they don’t lose or reduce the prices of their products. They know their products are good, unique and everyone wants to buy them. Their for they stick to high prices and show that they have greatest value of all the time. It is not like that if time passes their value will be down. Its just they sell best-made products in the world.
If we look Apple vs Other Tech Companies, This is one of the biggest reason why people love Apple so much. Apple keeps its customers to think good about themselves for having their product. As soon as their customers buy a product they start to feel different and unique from other people. This is because Apple provides them with a direction to think differently about themselves.
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Hence in war of love ?, Apple vs Other Tech Companies. Apple WINS ?.