Apple shares close at record high. These past few weeks we have been pretty vocal about our love for all things Apple – so as we write this on Valentine ’s Day no less – we are over the moon to report that Apple shares closed on Monday at an all-time high. And as they should. On Monday 13th Febuary Apple shares closed at $133.29 a share, surpassing the previously held record high of $133 set in February 2015.

The increase in share prices was thanks, in the most part, to Goldman Sachs and their decision to raise their price target on stock due to Apple’s 3-D sensing technology that is set to take the world by storm over the next couple of years. Not only that, but influential investment company UBS released a pivotal note on Monday that stated the market is currently undervaluing Apple’s services business. This memo ties in with Apple’s plan to double its services business by 2021 – in the last quarter revenue from the App Store, Apple Music and other services catapulted 18% to $7.2 billion.

Apple shares close at record high. This will all come as a great relief to the head honchos over at Apple, which was recently facing something of a downward trajectory with three pretty dud quarters. According to CEO Tim Cook, there was particularly strong demand for the iPhone 7 Plus, the more expensive and higher end model on the market, that made up a higher than expected share of sales. In fact, The iPhone 7 Plus broke records – selling at an average price of $695.00. It is expected that with this year being the 10th anniversary of the release of the iPhone that Apple should be able to ride that fan wave all the way to the bank.

Overall, the past 12 months has seen Apple stock climb a whopping 42%, this comes after a serious slump which saw share prices decrease by a third between the summers of 2015 and 2016. In fact, during this sad, mournful period of time Apple lost hugely significant investors like Carl Icahn and, for a very short period of time, lost its title as the world’s most valuable company to Alphabet. However, Apple has come fighting back with its current market cap having reached a phenomenal $702 billion whilst Alphabet languishes with only $573 billion.

However, Apple and its glorious 15% increase is not the only tech company to face soaring profits. Apple shares close at record high. Microsoft, Alphabet, Netflix and Facebook have all hit all-time high intraday highs this year. And analysts believe Apple’s stock is on the up and up as it should see a phenomenal boost from the Trump administration tax policies on foreign cash repatriation. In fact, Apple has often done well at the hands of American governmental policy as the last time Apple saw this sort of records high was after a healthy earnings beat and an expanded capital return programme.

Apple shares close at record high and we would love to hear your thoughts on what you think Apple may have store in the future. Feel free to drop the Mac Rental Company team a line on sales@macrentalcompany.co.uk or give us a call on 0207 293 0447 if you would like to discuss the hire of any MacBook Pros and Macbook Pro Retina, iPads, iPhones, or iMacs and iMac Retinas. We offer a fantastic delivery service with same day one-hour delivery in London and same day delivery in the UK, delivered to your door at a time that works for you. We also have in-house engineers who are able to repair any Apple products that very same day.